List your Shopify products on Google with Merchant Center (2026)

7 min read

What you’ll have at the end

Before you start

Steps

1. 1. Sign in to Shopify

   On a computer, sign in to your Shopify store's admin.

2. 2. Click Install on the app's listing

   Go to apps.shopify.com/google. The listing is called Google & YouTube, by Google LLC. Click Install.

3. 3. Confirm with Install

   On the Install app screen, Shopify shows what store data the app can view and edit, and a link to its privacy policy. Please review them, then click Install.

4. 4. Open the channel

   If the app isn't already open, go to Sales channels > Google & YouTube in your Shopify admin.

5. 5. Click Connect Google Account

   Click Connect Google Account, then select a Google Account or create a new one. If you already have a Merchant Center account, Google asks you to use the same Google Account you manage it with, and that account needs super admin access.

6. 6. Choose or create your Merchant Center account (can't be undone)

   If you connect a Merchant Center account that already has a product feed, Shopify says the app overwrites that feed. A new account has no feed to overwrite.

   • If you have a Merchant Center account, select it from the drop-down menu and click Connect. If several accounts are listed, please check you've picked the right one.
   • If you don't have one, click Create new. Google says to do this only if you don't already have a Merchant Center account.

7. 7. Meet the store requirements (may ask you to choose a paid plan, and for bank details)Spends money

   This step spends money. Whether to go ahead is your decision, and you’re welcome to stop here.

   You can pause screen sharing while you fill in this page, and continue afterwards.

   The app shows a checklist of requirements for your store. For each item that isn't done, click the link beside it, complete the task in Shopify, and come back.

   Two of these items can ask for money or personal details: - Removing the password from your online store. Shopify's password help says that if your store is on a trial plan, or doesn't have a business address yet, Shopify asks you to choose a plan or add the address before you can remove the password. Choosing a paid plan is your decision. If your store is on a trial, please stop here until you've decided. - Adding a payment provider. Shopify says the information needed to set up Shopify Payments depends on the country your store is based in, and its help lists the requirements for each country, including for your bank account.

8. 8. Enter your phone number

   In the Verify it's you section, enter your phone number, select your country from the drop-down menu, and click Get code. Google asks for the number listed as the main contact number for your business and website.

9. 9. Click Verify

   Enter the 6-digit code you receive by text message, and click Verify.

10. 10. Check your country and language

    Check the target country and language the app shows. If you'd like to choose them yourself, click Manage in the Countries and Languages section, then click Turn off in the Automatic sync section, select your countries and languages, and click Save.

11. 11. Choose your shipping settings

    If the app asks for shipping settings, choose one: - Automatically import settings copies your Shopify shipping rates. Shopify says this needs a shipping zone for that country in your general shipping profile. - Manually set up shipping settings in Google Merchant Center means you'll add your rates in Merchant Center yourself.

12. 12. Choose your checkout link setting

    Choose whether people who click your product on Google go straight to checkout on your store. Google's help says you can choose not to include a link to checkout, and you can change this later in the app's settings.

13. 13. Agree to the terms

    Please read the terms and conditions shown, and agree to them if you're happy to.

14. 14. Click Complete setup

    Click Complete setup. Google says a product sync starts once your Merchant Center account is connected and the required product information is in place.

15. 15. Skip Google Ads for now

    The app may offer to connect a Google Ads account or set up a campaign. Ads cost money, and Google says a Google Ads account needs valid billing information to run campaigns. Free listings don't need Google Ads, so please skip this offer. Whether to advertise later is your decision.

16. 16. Check your products

    In the Google & YouTube channel, select Products, then All products. Each product shows a status: - Under review: changes in Shopify that haven't synced yet - Approved: synced to Merchant Center - Limited: partly synced because of errors or missing data - Not approved: not synced because of errors or missing data

    For a product that's Not approved or Limited, please check what's missing. Shopify lists common fixes: add a description, add at least one image, and add a barcode (GTIN), or a brand and MPN for products without one.

    Shopify's setup help says the first product sync can take up to 24 hours. Shopify's syncing help says Google reviews new products within 3-5 business days after the first sync. Google's product status help says reviews may take up to 3-5 business days for Shopping ads and a few weeks for other features, such as free listings. This guide ends here, at the wait.

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