Add Google Analytics to your Shopify store (2026)

Your Google Analytics 4 property connected to your Shopify store through the Google & YouTube app. Shopify says that after you set this up, certain ecommerce events are tracked automatically.

You’ll need

• A Shopify store and access to its admin
• A Google Analytics 4 property with a web data stream
• The Google Account you use for that Google Analytics property

What it costs. Google says you can integrate your Shopify account with Google Analytics for free.

You need a Google Analytics 4 property with a web data stream for your store. If you don't have one yet, please follow the guide "Set up Google Analytics on your website" until your web stream is created, then come back here. Please stop before pasting the ID or adding any code; on Shopify, you connect the property through the app instead.

Please sign in to Shopify with an account that can install apps. If you're a staff member rather than the store owner, Shopify lists the permissions you need to install this channel, including Manage and install apps and channels and Manage settings.

Shopify says you can set up Google Analytics without a Google Merchant Center account.

Shopify also says Google Analytics can't track events until you deactivate private mode for your online store. During a free trial, Shopify says your store is automatically in private mode, and Shopify's launch help lists selecting a subscription plan as one of the steps before you launch. Choosing a plan is your decision, and this guide doesn't cover it.

• Google's help names the install button Install to continue. It's the same step.
• Google's help calls the banner at step 7 the Just want to set up Google Analytics 4 section. It's the same banner.
• If you don't have a property yet, Shopify says you can click Create new at step 8, and then create a property in Google Analytics.
• If you can't connect your property this way, for example because you don't have the right access, or you'd like to send data to more than one property, Google's help describes adding your Google tag by hand instead: in the app, open Settings, click Manage in the Google tags section, add your tag, click Save, then click Complete setup. Google says connecting the property, as in this guide, is strongly preferred.
• If your store also has conversion tracking added through its storefront or a custom pixel, Google asks you to check that you don't have duplicate tags.