Learn · The Meta Ads Manager track
Meta Ads Manager, in three levels
Each level ends with something you built and a record that links to it. You can stop after any one of them, and what you earned still stands on its own.
Open now
Meta Ads Manager Foundations
A Facebook and Instagram campaign built from a written plan and left as a draft an owner could approve, with no payment method on the account.
6 sessions·About 10½ hours
Earns: a Foundations completion record, linking the campaign you built on your own.
In developmentNeeds a paid plan
Meta Ads Manager Practitioner
Ads that serve: review, the learning phase, results in Ads Reporting, the pixel, custom and lookalike audiences, and A/B tests.
Needs a payment method and a real, small ad budget — Foundations spends nothing
Earns: a Practitioner completion record.
In developmentNeeds a paid plan
Meta Ads Manager Professional
Catalogues, lead forms, video and carousel at scale, Business portfolios with partners, and the Conversions API.
Needs a payment method, a larger ad budget and a Business portfolio — Foundations spends nothing
Earns: a Professional completion record.
Finish all three
Completing all three levels earns the Alongrail Certificate in Meta Ads Manager: three levels, three campaigns, each one built on your own. Like every record, it’s private until you publish it.
What the three levels add up to
This is a sample, so you can see exactly what completing the track earns.
Alongrail Certificate in Meta Ads Manager
- Name
- Sample learner
- Awarded
- Sample date
The three levels, and the project each one links
Awarded for three completed levels and the three projects linked above.
Each level also earns its own record as you finish it. The certificate comes when all three are complete — Practitioner and Professional are in development.
The record is a description of work you did, not a claim about you. The certificate is the same, three times over. It’s issued the moment your last level record exists, private until you publish it, and yours to unpublish.