What a completion record looks like

Completion record

Name

Sample learner

Course

Google Ads Foundations — build a Search campaign that is ready to switch on, without spending anything

Completed

8 November 2026

Project

View the dashboard →

Skills demonstrated

Making a Google Ads account without a campaign, on bank transfer with nothing transferred, and reading on its billing page that it holds no money · Starting a Search campaign from a written plan and telling a draft from a published campaign · Setting a campaign's bid basis and bid ceiling, narrowing its networks, targeting and excluding places, and setting its daily budget · Building ad groups round one theme each, from a plan · Typing keywords in the match type the research asks for, and knowing what the same words mean typed bare · Adding negative keywords to an ad group, and building an account-level negative keyword list · Writing a responsive search ad from a copy file, shortening a line that breaks the limit and rewriting one that breaks the policy · Reading an ad's strength and knowing what moves it · Adding sitelinks and callouts, and telling the two apart · Reading a campaign's review page as a checklist, working out a daily budget's monthly ceiling by the rule, and handing a draft over for approval without publishing it

What was built

One draft Search campaign in a Google Ads account that holds no money and has nothing published: settings, locations, bidding and budget from a written plan; three ad groups with their keywords typed in the match types the research asks for and the negatives that keep the groups apart; a responsive search ad in each with the lines that break a limit or a policy replaced; sitelinks and callouts; an account-level negative keyword list; and a review page read back as a checklist before the draft is renamed for approval. Four hundred and ten guided minutes on the first firm, then two hundred and fifteen independent minutes building the same thing from a brief for a second, in the same account.

The 6 sessions, and when each was completed on their own

Each session was completed twice: once with step-by-step guidance on one company’s data, then on a second company’s data from a brief, with guidance only when asked. Every check passed on both. Alongrail records the sessions, the checks and the dates; the dashboard itself is the learner’s own, hosted where they chose.