Learn · The Google Ads track
Google Ads, in three levels
Each level ends with something you built and a record that links to it. You can stop after any one of them, and what you earned still stands on its own.
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Google Ads Foundations
A Search campaign built from a written plan and left as a draft an owner could approve, in an account that holds no money.
6 sessions·About 10½ hours
Earns: a Foundations completion record, linking the campaign you built on your own.
In developmentNeeds a paid plan
Google Ads Practitioner
The campaign switched on: search terms and performance read, conversion tracking, bids set from data, Quality Score and experiments.
Needs a payment method and a real, small ad budget — Foundations spends nothing
Earns: a Practitioner completion record.
In developmentNeeds a paid plan
Google Ads Professional
Several campaign types — Performance Max, Display and Video — audiences, automation at scale and manager accounts.
Needs a payment method and a larger ad budget — Foundations spends nothing
Earns: a Professional completion record.
Finish all three
Completing all three levels earns the Alongrail Certificate in Google Ads: three levels, three campaigns, each one built on your own. Like every record, it’s private until you publish it.
What the three levels add up to
This is a sample, so you can see exactly what completing the track earns.
Alongrail Certificate in Google Ads
- Name
- Sample learner
- Awarded
- Sample date
The three levels, and the project each one links
Awarded for three completed levels and the three projects linked above.
Each level also earns its own record as you finish it. The certificate comes when all three are complete — Practitioner and Professional are in development.
The record is a description of work you did, not a claim about you. The certificate is the same, three times over. It’s issued the moment your last level record exists, private until you publish it, and yours to unpublish.