Get your Google review link and share it with customers (2026)

The review link for your Google Business Profile, copied from your profile and sent to your customers in an email or message. When a customer opens it, they can leave a review of your business on Google.

You’ll need

• A verified Google Business Profile
• The Google Account associated with that profile
• A computer
• A way to reach your customers, such as email or a chat app

What it costs. Google says you can add or claim your business at no charge. Google's review link help doesn't mention any charge.

This guide is for a profile that's already verified. Google's reviews help says you must verify your business before you can reply to reviews. If your profile isn't verified yet, please verify it first.

Please sign in with the Google Account associated with your profile. Google says you need to be signed in to that account to find your profile.

Please read Google's rules on asking for reviews before you send the link. Google's prohibited and restricted content policy says businesses must not: - Offer incentives, such as payment, discounts, free goods or services, in exchange for posting a review, or for changing or removing a negative review. - Discourage or prohibit negative reviews, or selectively ask customers for positive reviews. - Require or pressure customers to leave ratings or reviews while they're on the premises. - Ask customers to include specific content in their review.

The same policy says you may ask customers to review a genuine experience, without offering incentives or trying to influence the rating or what the review says. Google's restrictions help says that for fake or incentivized reviews, Google may stop a profile receiving new reviews for a set period, unpublish its existing reviews for a set period, or show customers a warning that fake reviews were removed.

• If you can't find your profile at step 2, please check you're signed in to the Google Account associated with it.
• If you'd like a QR code instead of a link, right-click the QR code at step 4 and select Save image as...; Google says reviews QR codes can only be made in a computer browser, not on mobile devices. Google suggests printing it and displaying it in your store.
• If you'd like to share one customer's existing review rather than ask for a new one, Google's reviews help explains how to share a link to a single review from Google Maps. That's a different link from the one in this guide.